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IArtist 3.0 2020, Details coming soon

As artists, we have had to constantly develop our skill set and make decisions about how we will work with our clients in a special way. I Artist is designed for makeup artists, hair stylists, students, enthusiasts and anyone who wants to build a beauty industry career. Reevaluate, reprogram, recharge, rethink success, reboot and relate to your art and your client in a manner that is completely individual, yet connected to your supportive community. In this I Artist 2.0 Program you will ... 

⦿ Build for decades in days.

⦿ Receive the benefit of over 200 years of collective experience and expertise in beauty encapsulated in 3 immersive days.

⦿ Work one on one and in small groups hands-on in immersive experiences led by industry experts.

⦿ Merge the world of beauty and business to add profits to your passions.

⦿ Experience & participate work on set and curating a brand image with immersive photo experiences.

⦿ Enter into an all new Lifelong mentorship program for all participants.

⦿ And much much more!

I Artist pulls you deeper, pushes you further and puts you in a place to be all that you want to be.

Become better than you are today.

I Artist 2.0 is brought to you by The Makeup Show, James Vincent, Danessa Myricks and Shelly Taggar.



JULY 31ST, 9:00 AM-7:00 PM

Envision your future in beauty with both clarity and inventiveness. Artistic vision is an artist's way of expressing their perspective in the type of work they do and the colors they use in the images and story they wish to convey. Learn to use your senses to make your makeup application, your career and your dreams everything you want them to be. On day 1, we will explore and answer the questions that can elevate your artistry and understanding beyond anything you imagined or envisioned. Look at yourself clearly with foresight.
⦿ Work individually and in small groups with visionaries to both plan and achieve goals
⦿ Learn to master skin and make your consultation and application stronger
⦿ Gain insight into creating portraits
⦿ Develop a biography and headshot that serves and strengthens people's perception of who you are.



AUGUST 1st, 7:45 AM-6:30 PM

In this program you will speak. Say.

⦿ Find You voice ⦿Develop your individual style and learn to express it. As an artist, you have the opportunity to create your own unique stamp on the world. This is the artist’s voice and it’s a mixture of message, style, and technique. This is your Artistic Voice. Learn to take risks, learn to push through and learn to take what is in your head and heart into a reality that can make you a better artist with every passing day. On day 2, we work to help you bring forward a voice that speaks the truth, that reveals your path, that says this is who I am and how I'm going to get there.
⦿ Explore new ways to communicate, learn to bring vision and voice into artistry
⦿ Develop your individual style and learn to express it ⦿Explore new ways to communicate
⦿ Stimulate and challenge your senses



AUGUST 2ND, 8:15 AM-8:00 PM

Through an artist's touch, a blank canvas is transformed into a work of expression and beauty. A client finds themselves feeling like they are the most important person in the world. Learning to relate, navigate and develop your own presence is essential in the critical process of developing your art and career. On day 3, we delve deep into your feelings and experiences and develop tools that take your tactile skills and signature style to new levels of success. In this program, you will attend a carnival for the senses.
⦿You will visit our countries memory
⦿We will help you engage the senses in your artistry and make better sense of your business and career. ⦿You will get review on your portfolio and business materials
⦿In this program, you will enter a brand new mentorship opportunity
⦿You will become better


You can purchase a one day, two day or three day ticket. Each day will explore a different element of artistry. Your ticket to the I Artist Forum will also grant you full access to TMS Beauty Shop on August 3rd & 4th and reduced pricing on workshops. Partial payment plans are available at checkout. 50% payment is required when purchasing your ticket, the remaining 50% is due on or before July 15th 2019. Sponsored products, custom gifts, and special items will be given based on the topics of each day. If you have any questions about how to sign up or anything else regarding registration, please reach out to Sophia at (212) 242-1213 or




Click on the dates below to view what activities and speakers we have planned for Day 1, Day 2 and Day 3. Your registration to I Artist includes admission to TMS Beauty Shop Washington DC on August 3rd and 4th. There are optional hands-on workshops that you can select to attend at a reduced rate for I Artist attendees.

+ Day 1 (july 31st): my vision

WELCOME | 9:00 AM - 9:30 AM
Shelly Taggar, James Vincent, Danessa Myricks

GAINING INSIGHT | 9:30 AM - 11:00 AM
Tabatha Coffey
Information & Immersive Experience
In order to take charge of our lives and succeed, we’ve got to be bold, honest and authentic. We have to be our best self. But how do we do that? What’s the secret formula for getting in touch with our true selves, understanding what we want out of life and ultimately making it happen? Tabatha Coffey has the answers and wants to share them with the world. She’s made a name for herself as a smart, savvy, straight shooter who isn’t afraid to ruffle a few feathers in order to speak the truth. Not only has she built her own business empire of hair salons, popular television shows and best-selling books, but she’s got the unique ability to help others in their quest for success.
⦿ Identify your goals, face your fears and build the resiliency needed to make your vision a reality.
⦿ Explore the importance of understanding how we perceive ourselves as well as how others see us.
⦿ Explore what it means to be honest with how you see yourself and others.

National Portrait Gallery

James Vincent, Danessa Myricks & Shelly Taggar
Immersive Experience
Perspective is a device used by artists to show the 3D world on a 2D surface - to make artworks look realistic. Artists use perspective when they make art that suggests reality. Portraits are an area of art where realism is often very important too. Portraits tell you what a sitter looks like, how they dress, something of their social position and the time they live in. As makeup artists, we must master the ability to see the face in front of us and into the soul of the person to capture and create something unforgettable. The National Portrait Gallery celebrates so much of what makeup and art should be.

TAKE A BREATHER | 1:00 PM - 2:00 PM
Go Have Lunch

Danessa Myricks & Felicia Walker
Demonstration & Immersive Experience
In this advanced seminar, beauty expert Felicia Walker, offers insight into the overwhelming world of skincare. Artists today are spoiled for choice. Felicia will help you learn to navigate the product options available to you and show you how to best care for your client’s complexion for on camera and any makeup application. Watch the process of communication and the effective decision making of two experts as Felicia Walker and Danessa Myricks guide you through this immersive and interactive session with an eye toward being more discerning in your preparation and application to create unforgettable makeup.
⦿ Learn to identify and diagnose client’s needs
⦿ Explore how perfecting complexion allows you unlimited makeup potential
⦿ Identify application techniques, features and benefits and see how essential the combination of skin and color cosmetics is in creating a perfect complexion

SEEING BEAUTY | 3:30 PM - 5:00 PM
Yvonne MacInnis, Lijha Stewart, Colleen Runne & Kat Aragon.
Demonstration & Immersive Experience
What is beauty? Why is it beautiful? How do you create beauty on your own terms? We answer those questions and more as our panel of artists share their ideas about inspiration, complexion and creating makeup applications that express their own vision and style.
⦿Learn to find references and inspirational materials
⦿Understand the process of taking inspiration to creation
⦿Develop your eye and skill set to bring ideas to makeup application

James Vincent, Danessa Myricks, Jon Hennessey Felicia Walker & Toya Forbes CNN
Information Experience
Developing your biography and preparing your "Elevator Pitch" are an important part of connecting to potential clients and representing yourself. Knowing what to say and when and how to say it can be difficult. Choosing and shooting a headshot that captures you and engages others is another important step to success that can seem overwhelming. In this session you will:

• Develop an overview that highlights your accomplishments and your talents
• Prepare marketing tools that provide a complete picture of your activities, successes, history and accomplishments
• Develop a pitch that captures and holds people's interest
• Evaluate your social media and marketing material
• Get Involved in your community

+ Day 2 (August 1st:) My Voice

HEAR MY VOICE | 7:45 AM - 8:30 AM
Meditation and Chanting for Intention
James Vincent

Interactive Experience

James Vincent, Danessa Myricks, Yvonne MacInnis, Lijha Stewart, Bethany Townes, Stephanie Flor and Colleen Runne

Information Experience
Learning what tools you can use to take your ideas from inspiration to reality requires you to find methods of communication and creation. This also allows you to develop your own signature style, referred to as an artist “Voice”. In this session, we will introduce you to a few of our favorite artists as they offer insight into creating work that resonates.
⦿ Listen in as we delve into the idea of creating work with power and presence
⦿ Gain insight into developing your own signature style
⦿ Learn tools that help you realize your potential and the power of collaboration and communication

SOUND AND VISION | 10:30 AM - 12:30 PM
James Vincent and other presenters.
Demonstration Experience
Three Rooms created to immerse you in sensory experiences and artistic process to help you develop your visual skills to influence and improve your design, presentation and communication abilities with your clients, collaborations and for yourself. Experience all that you can create when you implement sight, sound, smell, touch and more into your makeup preparation.
⦿ Learn to develop your creativity and inspiration in an individual way
⦿ Gain an understanding of the process of bringing emotion and reference to more realistic tools for development
⦿ Learn to communicate your passion and vision in an artistic and client interaction
Room 1 – Seeing Faces - Face Charts (Yvonne MacInnis and Colleen Runne)
Room 2 – Envision - Vision Boards (Stephanie Flor and Bethany Townes)
Room 3 – Set Your Sight, Goals and Intention Setting for Success (James Vincent and Lijha Stewart)

TAKE A BREATHER | 12:30 PM - 1:30 PM
Go Have Lunch

CAN YOU HEAR ME | 1:30 PM - 2:30 PM

Danessa Myricks, Charlotte Willer, James Molloy, and Einat Dan.
Information Experience
Artists who have managed to make a major impact in the industry, offer advice and answer questions about building your own brand and bringing your own recognizable sound and vision to the table.
⦿ Hear what brands look for when hiring artists
⦿ Have your individual questions answered as to what makes an artist memorable
⦿ Learn from the experts why individual style is essential to success

LOUDER THAN WORDS - Artists and their own voice | 2:30 PM - 4:00 PM
Charlotte Willer, Einat Dan and James Molloy.
Demonstration & Immersive Experience
Developing your own unique style allows you to express yourself artistically and find success by separating yourself from other artists in your application and business. You will be able to step into this session with artists who are recognized for their work and the individual and immediately recognizable styles they exhibit.
⦿ Be part of the conversation and communication of design, application and on set decisions
⦿ View artist process from prep to application to set and last looks
⦿ See how today's cameras and clients have specific needs for the artist working in any area of the industry that need to be adjusted and adapted. Multiple artists demonstrations.
Track 1 – Charlotte Willer
Track 2 – Einat Dan
Track 3 – James Molloy.
*Choose your track while purchasing Day 2.

Danessa Myricks, Charlotte Willer, Einat Dan and James Molloy.

SOCIAL: Carnival of the Senses | 5:00 PM - 7:00 PM

Interactive Experience
Look, Learn, Touch, Feel and Explore: An immersive event to excite the senses while enjoying some snacks and cocktails. Walk around and stop at the listed education areas to meet and chat with the artists, mentors and brand owners.

Education areas available:
• Tarot Card Reading - James Vincent
• Art Beyond Beauty - einat Dan
• Creating and Covering Tattoos - Frederick Sanders for Temptu Pro
• Be A Boss - Madison Mallardi for LimeLife by Alcone & Erik Kaiser for Glamcor
• Come play with pigment and walk away with your own custom blend! – Jake Aebly & JD Kramer for Alcone
• Brushes and Tools – meet James Molloy and Alex Thompson from MYKITCO
• Portfolio Review - Jon Hennessey
• CNN News Desk - Toya Forbes & Julie Meads
• Take a headshot that captures and conveys who you are in this industry – Shelly Taggar and Danessa Myricks
• THE ILLUSIONIST - Explore how color & texture in makeup transcends both vision & mood - Alphonse Wiebelt & Jackie van Riet for MUSE Beauty.Pro
• Art Time – Canvas and art supplies available for attendees to paint and experiment

+ Day 3 (August 2nd): MY TOUCH

THE DAILY POST | 8:00 AM - 9:00 AM
Lijha Stewart
Interactive Experience
Breathing session, leaving yesterday behind and focusing on today.

James Vincent - Owner of Reberls and Outlaws, Jon Hennessey - Founder of Nobasura, Mi-Anne Chan Associate Producer at Refinery29 & Emily Dybwad Benefit Cosmetics - Associate Director, Global Digital Marketing
Immersive Experience
Creating engaging content is essential to an artist building their personal brand, portfolio and presence. Knowing how to navigate modern media and trend can be paramount to your success. In this session, we will explore the idea of bringing your own style and self into your artistry to create content that is relatable and engaging for clients and fulfilling for your own creativity and career.
⦿ Discover tools for developing your artistry and career in modern media
⦿ Learn to push your presence and portfolio beyond the parameters of where you are now
⦿ Learn to develop and design makeup and materials that land you potential clients

KEEP IN TOUCH | 11:00 AM - 12:30 PM
Danesssa Myricks, Jake Aebly, Madison Mallardi, Kevin James Bennett, Alphonse Wiebelt, Erik Kaiser and Michael Benjamin.
Information Experience
Listen and learn what brands are looking for when they build relationships with makeup artists. What separates one artist from another? What do brands look for when bringing in or sponsoring an artist? How can you improve your portfolio and presence to make an impact? We will cover all this and more in this panel.
⦿ Gain insight on what brands look for in a beauty artist relationship
⦿ Learn to develop your media and portfolio to make an impact on industry experts
⦿ Ask the questions and get answers that pertain to you as an individual and your own brand with special guest brand owners and directors

TAKE A BREATHER | 12:30 PM - 1:15 PM
Go Have Lunch

TOUCH DOWN | 1:15 PM - 4:15 PM
Yvonne MacInnis, Lijha Stewart, Jake Aebly, Alphonse Wiebelt, Frederick Sander , Michael Benjamin, Eddie Giron, Madison Mallardi, Kat Aragon, Linh Nguyen, and Luis Aragon
Being a successful makeup artist requires more than a great application. Research, presentation, preparation and clear communication are essential to establishing yourself as a key artist. In this Interactive Immersive Session, you will gain an immense understanding as you learn to develop your own story boards, share them with your colleagues, bring them from reference to a real makeup application and build your social media as part of a team of artists. Experience the ins and out of working with other artists to prepare a look that meets the needs of a client and your own creative collaboration.
⦿ Learn to work with other creatives as clients and collaborators.
⦿ Gain insight on meeting the needs of your client and experience the process of taking a vision from an idea into the final beauty image.
⦿ Your work will be shot by a professional fashion photographer; you will work with him on composition and lighting.

TOUCHY FEELY | 4:15 PM - 4:45 PM
Shelly Taggar , James Vincent and Danessa Myricks
Immersive Experience
Understanding how to assess and evaluate a project is essential to not only becoming a better artist, but it also helps you to recognize and celebrate your own success.
⦿ Learn the language for assessing a creative project
⦿ Learn to assess and evaluate your experience
⦿ Gain insight into positive perception in project management and execution for yourself and others

SIXTH SENSE | 5:00 PM - 5:30 PM
James Vincent
Interactive Experience
Awaken the Artistic expression of your vision and life by developing your authentic self and learning how to engage and activate.

CLOSING SOCIAL | 5:30 PM - 7:30 PM
Cocktail party.


Your registration to I Artist includes admission to TMS Beauty Shop Washington DC on August 3rd and 4th. There are optional hands-on workshops that you can select to attend at a reduced rate for I Artist attendees.


Kevin James Bennett

Bridal makeup artists require a specific skill set to realize success in this extremely lucrative section of the beauty industry. Your artistry and business skills must be on-point. This three-hour, hands-on, bridal boot-camp presents real-world solutions to maximize your earning potential, as I teach you how to become a leader in your bridal market. We’ll discuss marketing, the services you offer, pricing, and the creation of beautiful Bridal Makeup. We’ll cover classic bridal looks, theme weddings, and current bridal trends. I’ll show you techniques and tricks to elevate your bride’s appearance and bulletproof their makeup, so EVERY picture looks fantastic. Let me show you how to provide exceptional services on the most important day of a bride’s life – and how to take those skills to the bank! Level: Intermediate to advanced

EMPHASIS EYES | 10:30 AM - 1:30 PM

Yvonne MacInnis

The application an artist decides to emphasis the eyes can make all the difference. In this hands-on workshop, we will explore the use of color, texture, and placement in creating shapes and illusions with multiple product options. We will discuss product options and the role they play in perfecting application. Learn techniques for lining and defining, understand the power of depth and volume, and explore the relationship between brow, lash and every area of the eye. Whether you are just starting out or elevating your makeup to the next level, this workshop will have you designing and applying a perfect eye for every occasion. Level: Beginner


Lijha Stewart

For anyone working in any print medium including bridal, editorial, head shot or other print work, you will review what is involved in creating flawless beauty makeup for photography. This class is designed to help you better understand the details that allow a makeup to be camera ready. Learn techniques required to transform makeup for photography and the products and tools that can be used, and explore the precision required for photographic applications. Level: Intermediate to advanced


Bethany Townes

In this intensive hands-on workshop, we will look at one of the most important aspects of any application in achieving the perfect foundation. We will explore how product can be manipulated by an artist to attain any desired coverage and texture and the importance of color theory, color matching, correction and coverage in creating flawless foundation. We will discern the decision making process and the why and when in choosing liquid, crème and powder formulations. In the hands-on portion, you will be challenged to color match multiple clients and correctly apply three different formulas of foundation to achieve desired coverage. This workshop is ideal for a beginning makeup artist or artist who wants to explore the building blocks of a beautiful application. Level: Beginner


Your registration to I Artist includes admission to TMS Beauty Shop Washington DC on August 3rd and 4th. There are optional hands on workshops that you can select to attend at a reduced rate for I Artist attendees.


Bethany Townes

Theory is used to allow us to understand how colors react to each other and how our eyes see that reaction. This reaction is the basis of all makeup design. Color theory applied in beauty makeup lets us enhance certain features like eye color, make educated choices to correct discoloration in the skin tone or skin imperfections, and helps with issues like under eye darkness. In more advanced or avant-garde makeup designs, color theory will help you create a unique and impactful end result. In this hands-on workshop, you will learn how to make your own foundations, customize colors to design the best looks for your clients, and develop your eye to see how color theory applies to all aspects of your work. Level: Beginner

PERFECT BEAUTY | 10:30 AM - 1:30 PM

Danessa Myricks

Perfecting your technique, detailing your work and understanding control and precision in beauty makeup applications for everything from bridal to red carpet, commercial work to film, television and print is essential for becoming a well-known and well respected artist. In this workshop you will learn to create your precise and perfected make-ups and develop an understanding of the fundamentals of each area of the face in every application. In the hands on portion of the workshop you will learnt to step back from your work and ask yourself the questions that will lead you to precise and perfect applications helping you client to achieve their most beautiful look. This workshop is ideal for early stage artists or those who want to breakdown their application and build a better understanding of how every choice and administration of color effects the end result.


More presenters to be announced soon, so check back for updates.

Charlotte Willer

Makeup Artist, Product developer

Einat Dan

International Makeup Artist

Kat Aragon

Makeup Artist & Educator

Jon Hennesey 2018 BW Cropped.jpg

Jon Hennessey

Makeup Artist Owner of NOBASURA Artist Management

Stephanie Flor

Makeup Artist and Founder of Around The World Beauty Journeys

Colleen Runné

Makeup Artist

Felicia Walker

Beauty Expert and Owner of blog ThisThatBeauty

Erik Kaiser

CEO at Glamcor

Danessa Myricks

Makeup Artist, Photographer, CEO Danessa Myricks Beauty

Lijha Stewart

Makeup Artist and Breathwork Healer

Bethany Townes

Makeup Artist, Hair Stylist & Educator

James Molloy

Co-founder of @MYKITCO

Kevin James Bennett

Makeup Artist, Owner at Makeup Art + Design Enterprises

Madison Mallardi

Co-Founder & Co-CEO, LimeLife by Alcone

Eddie Giron

Makeup Artist at Ardell Beauty.

Toya Forbes B&W.jpg

Toya Forbes

CNN Hair and Makeup Supervisor

James Vincent

Makeup Artist, Owner at Rebels and Outlaws, Director of Artistry

Alphonse Wiebelt

Co-Founder & Creative Director, MUSE Beauty

Jake Aebly

Makeup Artist & Retail Operations Manager for Alcone Company

Mi-Anne Chan.jpg

Mi-Anne Chan

Associate Producer @Refinery29

Yvonne MacInnis

Global Educating Artist, Beauty Expert and Brand Consultant

Tabatha Coffey

Hair Stylist, Coach & Author

Shelly Taggar

Owner, The Makeup Show

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Frederick Sanders

Artist & Master Airbrush Educator for TEMPTU

Hermann Sentker.png

Hermann Sentker

Owner & Co-founder of MUSE Beauty.Pro

Luis Aragon.jpg

Luis Aragon

Photographer & Digital Tech

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Jackie van Riet

Makeup Artist and Educator

Michael Benjamin.jpg

Michael Benjamin

Owner @ Temptu Pro

Julie Meads B&W.jpg

Julie Meads

Supervisor of CNN Hair and Makeup

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Linh Nguyen

Consultant, Producer & Hairdresser

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Emily Dybwad

Benefit Cosmetics - Associate Director, Global Digital Marketing


For information on sponsorship opportunities, please email us at


I artist was designed to be an incubator of success where like minded artists can connect, collaborate and be inspired.
— Danessa Myricks, Owner of Danessa Myricks Beauty and Co-creator of The Makeup Show Forum
Doing something extraordinary requires belief in yourself. I came out of this event with a newfound belief in myself and now have used that power to make many dreams come true.
— Celeste Gonzalez, I Artist 2018 attendee
I left I Artist feeling inspired with a purpose and a sense of direction that I wanted to take my artistry in.
— Sara Saad, I Artist 2018 attendee
After the success of the first I Artist in San Francisco last spring, we’re excited to bring the program to our east coast artists in the nation’s capital.
— Shelly Taggar, Owner of The Makeup Show, Co-creator of The Makeup Show Forum
We’re excited to highlight the talent that the DMV area has to offer. I Artist is a learning experience like no other, and we hope you’re able to join us this summer.
— James Vincent, Director of Education and Artistry. Co-creator of The Makeup Show Forum
Being from Mississippi, there are no local opportunities to be educated by working industry professionals. Not only did iArtist give me invaluable information about makeup artistry, but it also afforded me the opportunity to make lifetime connections with other artists.
— Nana Kumi, I Artist 2018 Attendee


If you have any questions regarding the I Artist Forum, please email us at or call us at 212-242-1213. If you would like to get updates on the I Artist and The Makeup Show events, please complete the form below.

Name *

event venue

Grand Hyatt Washington
1000 H Street NW, Washington D.C. 

CLICK HERE to book a room with the I Artist discounted rate.

The cut-off date for the discounted rate is July 9th.

If you would like to share a room and split the cost with another attendee please email