+ (August 3rd): TMS BEAUTY SHOP WASHINGTON DC
Your registration to I Artist includes admission to TMS Beauty Shop Washington DC on August 3rd and 4th. There are optional hands-on workshops that you can select to attend at a reduced rate for I Artist attendees.
BRIDAL MAKEUP: A BEAUTIFUL BUSINESS | 10:00 AM - 1:00 PM
Kevin James Bennett
Bridal makeup artists require a specific skill set to realize success in this extremely lucrative section of the beauty industry. Your artistry and business skills must be on-point. This three-hour, hands-on, bridal boot-camp presents real-world solutions to maximize your earning potential, as I teach you how to become a leader in your bridal market. We’ll discuss marketing, the services you offer, pricing, and the creation of beautiful Bridal Makeup. We’ll cover classic bridal looks, theme weddings, and current bridal trends. I’ll show you techniques and tricks to elevate your bride’s appearance and bulletproof their makeup, so EVERY picture looks fantastic. Let me show you how to provide exceptional services on the most important day of a bride’s life – and how to take those skills to the bank!
Level: Intermediate to advanced
EMPHASIS EYES | 10:30 AM - 1:30 PM
The application an artist decides to emphasis the eyes can make all the difference. In this hands-on workshop, we will explore the use of color, texture, and placement in creating shapes and illusions with multiple product options. We will discuss product options and the role they play in perfecting application. Learn techniques for lining and defining, understand the power of depth and volume, and explore the relationship between brow, lash and every area of the eye. Whether you are just starting out or elevating your makeup to the next level, this workshop will have you designing and applying a perfect eye for every occasion.
MAKEUP FOR PHOTOGRAPHY | 1:30 PM - 4:30 PM
For anyone working in any print medium including bridal, editorial, head shot or other print work, you will review what is involved in creating flawless beauty makeup for photography. This class is designed to help you better understand the details that allow a makeup to be camera ready. Learn techniques required to transform makeup for photography and the products and tools that can be used, and explore the precision required for photographic applications.
Level: Intermediate to advanced
FUNDAMENTALS OF COMPLEXION AND CONTOUR | 2:00 PM - 5:00 PM
In this intensive hands-on workshop, we will look at one of the most important aspects of any application in achieving the perfect foundation. We will explore how product can be manipulated by an artist to attain any desired coverage and texture and the importance of color theory, color matching, correction and coverage in creating flawless foundation. We will discern the decision making process and the why and when in choosing liquid, crème and powder formulations. In the hands-on portion, you will be challenged to color match multiple clients and correctly apply three different formulas of foundation to achieve desired coverage. This workshop is ideal for a beginning makeup artist or artist who wants to explore the building blocks of a beautiful application.