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Emily Dybwad

Benefit Cosmetics 

Associate Director, Global Digital Marketing


Emily has 10+ years of experience working in beauty and tech.  At Benefit Cosmetics, she is the marketing lead for Benefit Brow Try-On, Benefit’s first ever augmented reality experience, which pioneered new AR brow hair detection and was the first experience to market for 3D LIVE in a mobile web browser.  Outside of marketing Brow Try-On, Emily lead the 2019 effort to establish Benefit Cosmetics global digital KPIs across paid, owned & earned channels.  Prior to joining Benefit Cosmetics, Emily worked at the retail start-up U*Tique Shop, the world’s first automated luxury concept store.